A redesign does not always require discarding everything customers already know. Agaramudhala reviews the current pack, identifies recognisable brand assets and develops a clearer visual system around the business objective.
What a redesign can address
- Weak visual hierarchy
- Inconsistent variants
- Outdated typography or imagery
- Poor shelf or thumbnail recognition
- New product extensions that no longer fit the old system
Retain, refine or rebuild
The degree of change depends on the brand. Some projects benefit from a careful evolution; others need a more substantial reset. The direction should be based on the product, audience and commercial reason for redesigning.
Frequently asked questions
Will a redesign completely change our existing brand?
Not necessarily. We first identify which existing elements are useful to retain, then define the level of change needed.